SunUp Group owns and operates Atlas Tobacco Factory, a leading manufacturer of cigarette products in the Kurdistan Region of Iraq. Sunup Group has two production facilities one located in Kirkuk and the other in Erbil. These factories are equipped with modern machinery and advanced production processes to ensure high-quality tobacco products that meet market demands. SunUp Group’s investment in the tobacco industry reflects its commitment to diversifying its business operations and delivering premium products to consumers.

Typically represents the strongest or "full-flavor" variant in a cigarette lineup.

Often signifies a "Lights" or "Silver" version with lower nicotine and tar levels compared to the Black.

Usually denotes the "Ultra-Light" or "One" variant, offering the mildest experience of the three.

Represents the "Classic" or "Original" blend of the collection. It is positioned as a standard, full-flavored cigarette that focuses on traditional tobacco quality and a consistent smoking experience.

Represents the "Premium Strong" variant. The "Night Blue" designation typically indicates a high-intensity flavor profile with a higher nicotine and tar delivery compared to other versions in the XR line.

This line emphasizes "Modern Tech" integration. The inclusion of QR codes on the packaging suggests a focus on digital authenticity and transparency, catering to a tech-savvy consumer base looking for a contemporary product.